CSR = Corporate Social Responsibility
What is CSR?
The Business Daily News says:
Corporate social responsibility (CSR) is a management concept that describes how a company contributes to the well-being of communities and society through environmental and social measures. CSR plays a crucial role in how brands are perceived by customers and their target audience. It may also help attract employees and investors who prioritize the CSR goals a company has identified.
Source: https://www.businessnewsdaily.com/4679-corporate-social-responsibility.html
The United Nations developed 17 Sustainable Goals in 5 key pillars, they are
PEOPLE, PROSPERITY, PEACE, PLANET & PARTNERSHIPS
These global goals were adopted by the United Nations in 2015 as a universal call to action for all governments around the world and businesses. Their goal is to ensure all people enjoy peace and prosperity by 2030.
Every little by helps. Find the goals within the 17 that appeal to your passion or align with your business which would then appeal to your clientele.
There are 5 key reasons for producing a CSR program for your business and ensuring your staff and customers understand what it is. It is proven this will in turn gain you:
01
Customer Loyalty
02
Staff Loyalty Through Engagement
03
Attracts Investor Trust and Loyalty
04
Improves Brand Imaging and Awareness
05
Increases Fiinancial Sales Profitability
Small businesses in Australia make up 92.5% of the annual turnover If each of these businesses had a CSR plan the benefits to society and the environment in Australia alone would be significant.
We can all support these changes in some way:
Turning lights off when not in a room which has sensor lighting
Use of recycled packaging
Encouraging customers to use their own bags
Supporting scholarships for local schools where unemployment is high
Reduce waste
Improved supply chain practices
Workplace best practices for staff
Supporting community projects
And so much more as applicable to your business